2020 certainly was a… unique year. As was its graduating class—after 4 years of giving it their all, they were stepping into a totally transformed world: new ways to do work, events, social gatherings, everything. So we wanted to give them a graduation as unique as they are, on the app they practically live on—TikTok. We teamed up with some of the platform’s biggest stars—like DJ Khaled, Dixie D’Amelio, Justin Bieber, Diego Tinoco, Chloe Lukasiak, Kesha, Maggie Thurman, Adam Waheed, and more—to throw 2020 grads the graduation they deserve with our hashtag challenge #TossYourCap. Plus, for every video posted to the hashtag, T-Mobile donated $5 to Jobs for America’s Graduates—up to $200,000. After just 2 weeks, we amassed 1.17B video views and saw 490K challenge videos created by over 392K US creators, making this truly the biggest grad party and cap toss social media’s ever seen.
