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To show how T-Mobile’s nationwide 5G improves lives, we told the story of a creative partnership that spanned hundreds of miles—using iconic Hispanic music awards show Premio Lo Nuestro as our platform. Together with Latin boy band CNCO, rising star Manuel Turizo, influencer Sebas, and Univision, we crafted a campaign top-to-bottom showcasing how T-Mobile’s 5G network makes cross-country collabs possible—y aseguramos que te puedas quedar ‘Pegao’ a todo lo que te importa.